4 Comments
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Gilad Naor's avatar

I learned an important lesson on polls from my Director at Meta.

Polls are extremely valuable...under one condition.

They have to include pain.

Sharing a poll on the internet asks nothing from your readers.

There is no trade-off that they have to make.

The outcome? Low-quality signal.

And there is a well-tested and proven way to run a poll on pricing.

Ask people to pay.

That's the poll.

Ryan Murphy's avatar

Yeah, huge personal learning experience. I think thats the beauty of being so vulnerable and building in public, you are going to learn like this. Which I think is great.

Anton Zaides's avatar

Honestly, I didn't get too deep into the offering, but I feel that a subscription is harder to justify than a one-time live course, where you expect to have a specific outcome and are invested in succeeding in it.

For me, the following don't feel tempting:

- Recorded course (many of those)

- Interview with leaders (there are great free podcasts)

- templates/worksheets/resources - also many free ones.

So the benefit was a community with office hours. I've been a part of a similar one for $15 a month, so that was the point of reference.

Ryan Murphy's avatar

Thanks for the comment, to be direct, this isn't trying to compete with a cohort-based course, a Slack group priced at £15/month or a $200 course which is 45 minutes long and a bunch of low-quality videos tied together, which is what you are describing.

I've created five highly rated courses on one of the biggest education platforms in the world, with the highest of standards and what I’ve learned is this: most offerings give you raw ingredients, some videos, a few templates, a Slack invite and maybe a few live sessions and then that's it.

This platform is different. It’s structured, ongoing, and designed to support serious engineering leaders over time, not just for three weeks in a cohort or 45 minutes on a $100 course.

Yes, there are free podcasts and scattered templates online. But this isn’t a pile of resources. It’s a high-leverage leadership system for people who want to grow deliberately, with support, not just consume content and move on.

If someone’s looking for cheap, fast, or casual, this won’t be for them. And that’s exactly the point.

I would love to have a call where you can help me try and refine my messaging.